Chocolate Skateboards

Chocolate Skateboards is an iconic skateboard brand founded in 1994 in Los Angeles. It is part of Girl Distribution Company, one of the most influential skateboarding labels since the 1990s. Chocolate Skateboards quickly established a strong identity through bold graphic design, humor, cultural references, and a consistent focus on the skateboard deck as a creative medium.

The brand holds a significant place in modern skateboarding history, particularly through its landmark video projects such as The Chocolate Tour (1999) and Hot Chocolate (2004). These films played a major role in shaping the visual language and storytelling of contemporary skate culture. Chocolate is also known for its close relationship with artists and illustrators, reinforcing the skateboard as both a functional object and a graphic canvas.

Over the years, Chocolate Skateboards has supported multiple generations of professional skateboarders while maintaining an independent and artist-driven approach. Rather than following purely commercial trends, the brand has consistently positioned itself at the intersection of skateboarding, visual art, and Californian cultural heritage.

On this page, The Daily Board brings together a curated selection of articles, deck series, graphic projects, and archives dedicated to Chocolate Skateboards. The content explores board designs, limited editions, collaborations, and the broader cultural impact of the brand within the global skateboard scene.