With the series Cada Día Ya La Misma Hora — literally “every day, at the same time” — Caleb Guttierez has created a set of boards for Chocolate Skateboards that are deeply rooted in everyday life...
Chocolate Skateboards
Chocolate Skateboards is an iconic skateboard brand founded in 1994 in Los Angeles. It is part of Girl Distribution Company, one of the most influential skateboarding labels since the 1990s. Chocolate Skateboards quickly established a strong identity through bold graphic design, humor, cultural references, and a consistent focus on the skateboard deck as a creative medium.
The brand holds a significant place in modern skateboarding history, particularly through its landmark video projects such as The Chocolate Tour (1999) and Hot Chocolate (2004). These films played a major role in shaping the visual language and storytelling of contemporary skate culture. Chocolate is also known for its close relationship with artists and illustrators, reinforcing the skateboard as both a functional object and a graphic canvas.
Over the years, Chocolate Skateboards has supported multiple generations of professional skateboarders while maintaining an independent and artist-driven approach. Rather than following purely commercial trends, the brand has consistently positioned itself at the intersection of skateboarding, visual art, and Californian cultural heritage.
On this page, The Daily Board brings together a curated selection of articles, deck series, graphic projects, and archives dedicated to Chocolate Skateboards. The content explores board designs, limited editions, collaborations, and the broader cultural impact of the brand within the global skateboard scene.
Icon series by Carlos Gutierrez x Chocolate Skateboards
Talented illustrator Carlos M. Gutierrez (aka @cmglovesyou on Instagram) designed this series for Chocolate Skateboards. Entitled "Icon series", it's as simple as it is effective. The composition...
City series ‘23 by Evan Hecox x Chocolate Skateboards
For once, Evan Hecox, artist and former artistic director of Chocolate Skateboards, has illustrated a new series. Entitled "City series '23", it echoes the many other cityscapes he has previously...
Little Wins series by Lee Michael Smith for Chocolate Skateboards
For its latest series, the California-based brand Chocolate Skateboards called on artist Lee Michael Smith. He explains, “Last year I started drawing & painting for fun. This year some of that...
Sound System series by Evan Hecox x Chocolate Skateboards
Evan Hecox, the former art director of Chocolate Skateboards continues from time to time to create series for the brand. Entitled "Sound System" series, this last one pays tribute to raggea music...
Chocolate Carnival by CMG Loves You x Chocolate Skateboards
The designer of the brand Chocolate Skateboards, Carlos M. Gutierrez aka CMG Loves You has imagined a diptych high in color and detail entitled "Chocolate Carnival". For Stevie Perez and Jesus...
Chocolate City Vanners by Ben Petersen for Chocolate Skateboards
The brand Chocolate Skateboards asked its designer Ben Peterson to create a series of three boards on the theme of mini vans. Entitled "Chocolate City Vanners", it features vans in original shapes...
Luchador deck by Ben Peterson x Chocolate Skateboards
Ben Peterson, once again impresses us with his new skateboard design "Luchador". The designer of Chocolate Skateboard chose to represent a boxer proudly raising the brand's flag and dedicate this...
Carlos M. Gutierrez, designer of Chocolate Skateboards
Chocolate Skateboards, Girl's little sister was born in 1994, one year after her. In addition to its incredible name, its team and its mythical videos, the brand distinguishes itself from the...
Plantasia series by Ben Peterson x Chocolate Skateboards
Ben Peterson, official designer of Chocolate Skateboard and Girls Skateboard, has released a new series of boards. This series, named "Plantasia" is a dedication to the four pro skateboarders:...
Chocolate Cuts by CMG Loves You x Chocolate Skateboards
The American brand Chocolate Skateboards continues to work with Carlos M. Gutierrez aka @cmglovesyou. The artist was inspired by old hairdressing signs to create this series. As he tells us: "Made...
Big City, Big Dreams Series by CMG for Chocolate Skateboards
Girl Skateboards' sister brand, Chocolate Skateboards recently released the "Big City, Big Dreams" series. Once again, Carlos M. Gutierrez aka @cmglovesyou imagined and illustrated it. Each graphic...
Big Dawgs series by Travis Millard x Chocolate Skateboards
From his Los Angeles studio, illustrator Travis Millard aka @theotherfudge has been drawing characters and dogs for years. As he says in the following video, he illustrates more and more of them,...
World Taxis series by Evan Hecox x Chocolate Skateboards
As every year, Evan Hecox collaborates with Chocolate Skateboards to create a new series of boards. In recent times, he has been concentrating a lot on series he made a few years ago and reworking...
Nice Dreams series by Miles Wintner x Chocolate Skateboards
Illustrator & musician Miles Wintner has just collaborated with Chocolate Skateboards to design this "Nice Dreams" series. Accustomed to creating posters and albums for artists, he has...
94 Stevedore Series by Chocolate Skateboards
Chocolate designer Carlos Michael Gutierrez has created a new series of boards called '94 Stevedore Series'. The series pays tribute to the ports of Long Beach and Los Angeles and its stevedores,...
Windows Series by Chocolate Skateboards
The artistic direction established by Evan Hecox in 20 years at Chocolate Skateboards is still very present today: refined designs, finesse and often in link with architecture. It is now Eric Gorvin...
Epiphany series by Donta Santistevan x Chocolate Skateboards
After a first series at the beach, Donta Santistevan recurs with this new series entitled 'Epiphany' and we can say that he has let go! In a mixture of provocation and poetry, the artist emphasized...
Tropical Study series by Evan Hecox x Chocolate Skateboards
The Colorado-based artist, Evan Hecox has made new graphics for the brand, which he has been the Artistic Director for many years: Chocolate Skateboards. For this series' Tropical Study, he played...
Neu Phaze series by Chocolate Skateboards
Chocolate Skateboards has once again appealed to creative Carlos Michael Gutierrez for this new series entitled Neu Phaze. The play of texture, elements and initials of each name of the skaters of...
Sunbathers series by Donta Santistevan x Chocolate Skateboards
Illustrator Donta Santistevan has just created an exceptional series for Chocolate Skateboards from his San Francisco studio. The series that breathes summer, is called 'Sun Bathers' and represents...
Don’t trip series by Chocolate Skateboards
The designer Eric Gorvin realized for Chocolate this very graphic and fun series entitled 'Don't trip'. The concept is to be on a typographic game that completely distorts the readability of the...
Chocolate City Cowboys series by Chocolate Skateboards
Carlos Michael Gutierrez is always able to create graphics for Chocolate Skateboards who are both powerful symbolically and visually. For this new series titled 'Chocolate City Cowboy', he has...
Minimalism series by Chocolate Skateboards
Gordyland strikes again with a nice series! After his remarkable series for Girl, it's for the brand Chocolate that he made these 6 minimalist boards, from clichés of his friend Clay Nielsen. Very...
Sun series by Evan Hecox x Chocolate Skateboards
The Crailtap team has decided to reissue this legendary series of Chocolate. Created in 2003 by the great Evan Hecox (who has made a hundred graphics for the brand since 1997), it represents...
Inaugural year series by Chocolate Skateboards
Once again, Chocolate Skateboards has realized a series of colorful and successful boards. The theme is a tribute to the passions and dates of each rider's team entry (which shows that Chico...
The Goddess Series by Chocolate Skateboards
Comme toujours, direction le Crailtap pour se les procurer et par ici pour voir d'autres séries qu'il a signé ! Carlos M Gutierrez did an incredible job for Chocolate with the series 'The Goddess...
Signs Of The Times Series by Chocolate Skateboards
Carlos M Gutierrez, aka @cmglovesyou has worked extensively on this series entitled 'Signs Of The Times'. His inspiration comes from the 'Colby Poster Printing Co.', ultra colored posters that...
Color palette series by CMG x Chocolate Skateboards
The artist Carlos M Gutierrez, aka cmglovesyou, created this beautiful series for Chocolate Skateboards. His goal was to make a series using only red, black and white. It was therefore simply called...
Chocolate x Dru Collage
Chocolate has recently released this new series of artists in collaboration with Drew Milling aka Dru Collage. The Los Angeles artist has made his compositions based on collages of photographs and...
Modern Homes series by Evan Hecox x Chocolate
The artist behind a lot of skate graphics for Chocolate, Evan Hecox designed this brand new series. Based on pastel colors, the series represents 4 modern houses, inspired by the architecture of the...
Black Magic series by Chocolate
Always true to its Mexican influences, El Chocolate has made this big series of 8 street boards. Entitled "Black Magic", it contains the divination cards codes, cleverly presented in a color...
Tradiciones serie by Chocolate Skateboards
Chocolate Skateboards make strong with this new high color series, Chicano style! A nice blend of wood and ultra-precise watercolor designs. The universe created by Carlos Gutierrez's is just...
